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How to use keyword analysis to
select the right keywords.
You must always do a in-depth
keyword or key-phrase analysis in order to make sure you are
choosing the right keywords for your website. A lot of companies
make the mistake of creating their website using keywords they
assume people would use to find their website. There is sometimes a
difference in the keywords you would use in searching for your
website and what your potential customers would use in searching for
your website.
Beginning keyword analysis
You must first write down the obvious keywords. For this
article, let's pretend we are writing for a photographer who does
only pets, a pet photographer. The obvious keywords would be pet
photography, pet photographer, photographer, Seattle photographer,
Seattle pet photography.
Now let's look at some of the non obvious ones. Dog photographer,
cat photographer etc… There are a few other such as: pet photos, pet
pictures, animal photography, animal photos, animal pictures, animal
pics, pet pics, pet pix, pet people, petpeople, dog grooming, dog
pictures, cat pictures, bird pictures, dog photos, dog images,
animal images, pet suites, dog photography, puppy photos, location
photography and animal art.
Now that you have created this great list of possible keywords, I am
sure you are asking, now what? We are going to see which keywords
are searched for most often and which keywords have less
competition. In Google "pet photography" came back with 24,900,000
results. This is a lot of results. The more results, the more
competition, the harder you have to work to get a good placement.
Back to the basics.
Since we are a pet photographer and we are located in Seattle,
WA we might need a results a little closer to home. I can only
assume that people in Seattle looking for a pet photographer would
look for one in Seattle. Thus, using the term Seattle Pet
Photography.
USING THIS TOOL
The term Seattle pet photography in
Google, returned 286,000 results (pending on where you live), and
BING - 41,100,000 which makes Seattle Pet photography a better
keyword with less competition in Google.
Now that you have gone through every keyword and got to see how much
competition there is for that keyword it gives you a better idea on
which keywords to use. Now a quick tip. Optimize each page with only
one or two keywords. Do this to your entire website and make sure
you have a really good navigation system on your website so, that if
your potential client searches for dog photos and ended up entering
your website at 5 pages in, he is still able to find what he is
looking for because you have a great navigation system or sitemap
that will lead him to the right page. Also, for more competitive
keywords you would have to create more pages for that one keyword.
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